AJ

  Individual Portifolio Introduction When I first signed up for this course, I thought marketing was just about flashy ads and clever slogans — basically, convincing people to buy stuff . It all seemed pretty shallow. But after a few weeks , my whole view started to shift . The lectures showed me there’s a lot more to marketing . It’s actually a mix of strategy, research, and understanding what makes people tick . Once I saw the bigger picture , I realized marketing isn’t just about creativity; there’s a lot of thought and planning behind every decision. Marketing Strategy and STP The STP model—Segmentation, Targeting , and Positioning —really flipped a switch for me . Before, I figured brands just blasted their message to everyone. Then we broke down how companies carefully pick out their best audience and focus their efforts there. Suddenly , I got it : nothing in marketing happens by accident .  Using Google as an example helped me see how the right p...